![]() Classification based on the effect of goods to individuals, temporary or permanent change attributed to the service, reversibility of the service, mental or body effects as well as the marketing characteristics (Guzman, & Iglesias, 2012). However, the matrix for the classification of service includes nine categories. For instance, services directed towards the minds of individuals and those directed towards intangible assets. ![]() Furthermore, services may be classified according to tangibility. Service classification by customers includes their involvement while that of pricing consists of the financial cost and mental effort associated with the service. The processes in service include the customers and pricing category for the services. Service may be classified based on the nature of the process and what is being processed. What is the nature of the service using service classification theory? #3 key drivers of customer satisfaction starbucks professional#This paper analyzes the professional service marketing at Starbucks with a focus on the nature of the service, the target population, customer behavior as well as a model to explain the components of service product. A misconception in classification may occur when service industries share similar characteristics, as evidenced by the process matrix. Despite empirical data forming the basis for classification in the service industry, misconceptions may occur (HSPH, 2014). Based on the different challenges in management, a process matrix alongside empirical data would form the classification rather than simple observation. ![]() Several theories have been used to analyze the service industry. The service industry is key to most economies in the world. ![]()
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